Each of these places will have their own requirements for how they will accept your logo (like different dimensions and file sizes). So why would you need variations of it? Logo versatility is important because as your business grows, your logo will be in more places. It looks great on company letterhead, on your email signature, and on business cards. Sorry, no idea what it stands for.You have a fantastic logo. Honestly, one of the most disappointing feedbacks for a client (and a good agency) is: „Oh, beautiful blue bird, yes, I remember it.
#Brand wordmark vs logo full
In this case, while a full branding book should be developed, with all the versions that may be used, the book should be an appendix to a proper communication strategy and plan, where the milestones in the usage of the types of logos should be included.īy that I mean a brand needs to meet certain awareness objectives in order to start intensively using very symbolic logos. While you can have get to use only (or predominantly) a brandmark for brands such as Shell or Nike, for instance, it is not advisable to do that with a new brand, irrespective of how beautiful the design is. If I may, I would suggest that, while it is true that a logo is very functional and one must take into account the usage to decide upon the needed form, it is also a matter of how new a brand is. Great article, very useful for clients or beginners in the industry (and even for non-native speakers in the agencies, who meet the terms for the first time). Have you heard some confusing logo terminology? Are you unsure about which type of logo you need? Leave a comment and we’ll help bring some clarity. Will you be printing your logo on bumper stickers? Creating billboards? Starting a viral marketing campaign? Do you need to communicate more with external customers or internal employees and volunteers? You may need a collection of wordmark, brandmark, lettermark, and various lockups to meet your needs. The trick is to find the best combination of visual appeal and clear communication while meeting the restrictions of any specific application.ĭeciding on a logo format is all about the application. Lockups can also be made from a main logo and a department name or a logo and slogan.īusinesses often use a lockup, sometimes called a combination logo, as their primary identifying mark. This is the exact arrangement of the individual pieces to create a new whole. While a wordmarks, brandmarks, and lettermarks can operate separately, they can also appear “locked together” as a lockup.
#Brand wordmark vs logo movie
Most people don’t know HBO stands for “Home Box Office,” so it would be silly for the movie channel to use that full name in its primary logo. By using a lettermark logo, the 24-hour breakfast chain found a place in our hearts and bellies as IHOP. International House of Pancakes is quite a mouthful when you’re discussing where to grab stuffed French toast at 2 a.m. Universities are referred to by their initials more often than their full names, so these institutions also need a recognizable lettermark.Ī lettermark can be useful if you have a long name or are more commonly known as an acronym. Think of the Yankees and the classic NY on their hats. Sports teams often use lettermarks as part of their greater branding systems.
It’s the design of a brand’s initials only. Many companies use a brandmark as one part of a greater logo family.Ī lettermark is like a logo’s monogram. Brandmarks are also useful for internal communications or when you want to be subtler with your branding. Sometimes space just isn’t available for your full wordmark. That oh-so-sleek nibbled fruit tells you all you need to know.īrandmarks, also called iconic logos or logomarks, are useful for small business, too.
#Brand wordmark vs logo mac
You don’t need to read a company name of the back of your Mac to know it’s an Apple product. The world’s most recognizable companies use brandmarks because they’re so well-known that a symbol is sufficient. But using a wordmark as your primary logo can be difficult if you have a particularly long or difficult to pronounce business name.Ī brandmark is a symbol that represents a brand without the accompanying name. This can be especially important for small businesses and nonprofit organizations that haven’t yet built a large following. The benefit of a wordmark is that it features the full name of your company or organization so it cultivates clear brand recognition. Wordmarks can also be called logotypes, emphasis on type. The whole design is wrapped up in the typography, the nuanced handling of the letters only without additional symbols or graphics. It includes the exact typeface, color, letter spacing, and arrangement of a word. Use this quick guide to master logo terminology and learn about the most common logo forms.Ī wordmark is the custom design of a brand name. Logos come in all shapes, sizes, and formats.
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